A Look at Famous Logos and the Art of Visual Identity
with guest speaker: Dale Artis Hackerman
Monday, June 16 at 2:00 PM
Nina Iser Jewish Cultural Center
Free program for all.
Please register so we can plan accordingly.
LOGOS AND THEIR IMPACT UPON SOCIETY
The concept of logos goes back to antiquity. The ancient Egyptians utilized hieroglyphs to brand and identify their possessions. Overtime, these symbols developed into more structured forms of identification. For example, during the Middle Ages and Renaissance, coats of arms or heraldic designs distinguished different nobilities. Jumping ahead to the Industrial Revolution, logos became vastly important as businesses grew and competed with one another.
In our fast paced society today and visually driven world, logos have become a universal language of recognition and trust. Be it the golden arches of McDonald's, the swoosh of Nike or the apple of Apple, logos go far beyond words and speak directly to our emotions, intellect and perceptions.
But, how often do we pause to consider the thought, creativity and strategy behind these symbols that we take for granted, and that have become so much a part of our existence?
In Dale Artis Hackerman’s presentation, we will explore the evolution of some of the world’s most recognized logos and discuss how important logos are in our brand-driven society.
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Dale Artis Hackerman's background information:
As well as a career in commercial art and trade show exhibit design, Dale chaired the fine and performing arts department at Bishop Eustace Preparatory School, Pennsauken, New Jersey, where she taught advanced placement Art History exclusively to the college-bound senior class. Throughout her teaching career, Dale served on several Middle States accreditation committees where she was responsible for evaluating information provided by students, employees, and others in determining whether an institutions performance was consistent with the Middle States standards of excellence for accreditation.
While teaching, she free lanced as an artist, providing clients with sophisticated graphic design and illustration solutions ranging from logo design, print and online advertising, to packaging concepts. As a fine artist, she exhibited and sold her paintings.
One of her paintings is in the permanent collection of the Massachusetts Historical Society, Boston. It depicts one of the oldest weathervanes in America, the 1716 weathervane, Indian Archer. The Virginia Historical Society, Richmond, has her interpretation of George Washington’s Mount Vernon weathervane, Dove of Peace, 1787. Princeton University, owns her painting of their famous Elongated Tiger weathervane.
An article that Dale wrote on the importance of Art History being integral to both Catholic and public high school curriculums was published in the progressive national newspaper, The National Catholic Reporter.